Business

  • From Watches to Wireless: How Noise Became India’s Smart Accessory Brand

    From Watches to Wireless: How Noise Became India’s Smart Accessory Brand Introduction Noise has become a household name in India’s wearable technology space, symbolizing the rise of affordable innovation and homegrown entrepreneurship. Founded in 2014 by Amit and Gaurav Khatri, the brand began as an online seller of smartphone accessories but quickly evolved into one…

  • From Online Beauty Store to Billion-Dollar IPO: The Nykaa Journey

    Introduction Nykaa has revolutionized the beauty and lifestyle market in India by making premium as well as affordable cosmetics accessible to millions. What began as a small online store has grown into a publicly traded company — a journey defined by innovation, perseverance, and strong brand equity. Founding Story Nykaa was founded in 2012 by…

  • Buying a Car Online? CarDekho Drove India into the Digital Auto Market

    Buying a Car Online? CarDekho Drove India into the Digital Auto Market Introduction The automobile market in India is arguably one of the largest markets in the world yet it is a fact that for decades, the process of buying or selling a car was highly fragmented and mistrusted. Introduce a relatively new company, carDekho,…

  • Sleep Like a CEO: How Wakefit Made Mattresses a Lifestyle Brand

    Sleep Like a CEO: How Wakefit Made Mattresses a Lifestyle Brand In a country where comfort was often an afterthought, Wakefit transformed how Indians think about sleep. Founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda, Wakefit began with a simple yet powerful idea — to make quality sleep affordable and accessible for every Indian.…

  • Love It or Hate It — Byju’s Changed the Way India Learns

    Introduction An interactive learning application made BYJU, which was established in 2011 by Byju Raveendran and Divya Gokulnath, the most valuable edtech company in India changing the face of education. By 2022, BYJU had an estimated valuation of $22 billion and more than 150 million registered students. Nevertheless, the company came across serious obstacles by…

  • Farm to Market in Hours: How Ninjacart Is Solving India’s Food Supply Chain

    Introduction Founded in 2015 by Nitin Gupta, Thirukumaran Nagarajan, Sharath Loganathan, and Ashutosh Vikram, Ninjacart emerged as a game-changer in India’s agricultural supply chain. The startup tackles one of India’s biggest challenges: connecting farmers directly with retailers and businesses without the inefficiencies of multiple intermediaries. By leveraging technology, Ninjacart has created a farm-to-fork supply model…